Intro:
With all the tips and techniques of effective networking that I learned in the course, I was able to find the co-op that I wanted. I have always wanted to work for an Ad agency, and getting to work with Saatchi has been an absolute delight. I joined Saatchi on 20th December 2021 after completing my education term. Saatchi has a glorious history and wonderful culture.
Industry News:
As I stated earlier, Saatchi is an ad agency. It is a part of Publicis Groupe, and the parent company has happy news to share. It has been a very fine 2021 for the group. The company reported a 75% increase in its profits Y-O-Y.
Work experience:
I am working as a Search Intern, and I work on google ads most of the time. I work on uploading keywords and negative keywords for triggering the google ads. Besides, I also look after the bidding strategies and issue resolution. I assist senior staff in executing the strategies required for the smooth and effective running of the campaigns.
Business-related issue:
The company is facing an issue due to the constant evolution of the search ads platform. Google comes up with multiple updates, and at times it hurts the execution of already running campaigns. One such issue is the removal of Broad match modifier keywords. Now there are many keywords set as Broad Match Modifiers, and as Google is phasing them out, the company has to change all of them to the other match type. It is a time-consuming process and also affects the results.
To conclude, I am still in the starting phase of my co-op, and I am sure I would have multiple opportunities to learn and hone my skills. I am looking forward to the coming times with hope and happiness.
